Every device reused is a step forward
Buying refurbished IT is one of the simplest ways an organisation can reduce its environmental impact while saving money.
Most people assume the environmental footprint of a computer comes from the electricity it uses. In reality, the majority occurs before the device is ever switched on.
Research shows that around 70–80% of a computer’s lifetime carbon emissions are generated during manufacturing. Extending the life of existing equipment therefore has a far greater environmental benefit than replacing it with new devices.
When a computer is reused rather than replaced, the carbon impact avoided is significant. Studies estimate that reusing a desktop computer and monitor can avoid roughly 1 t of CO₂ emissions compared with manufacturing new equipment.
In simple terms: the most sustainable computer is the one that already exists.
Refurbishment is only the start
At pure IT, sustainability is built into how our business works. Refurbishing technology already reduces the environmental impact of IT, but we believe in going a step further:
For every order placed with pure IT, we plant a tree and have partnered with Gift a Tree to support responsible tree planting projects that restore ecosystems and help capture carbon over time.
It is a small action that grows into something bigger
A single tree may seem small. But across thousands of devices reused and orders placed, those small actions grow into something much bigger.
Together, refurbished technology and new trees create a simple idea:
Technology that works better for both our planet and your budget.
